Saturday, February 11, 2012

NUMARK ACQUIRES SONIVOX, A LEADER IN VIRTUAL INSTRUMENT TECHNOLOGY

 

Sonivox to bring advanced expertise in sound libraries and software applications to a wide range of products for Numark, Akai Pro, Alesis, Alto Pro and ION Audio

Jack O’Donnell, the force behind Numark Industries, Akai Professional, Alesis, Alto Professional and ION Audio, announces the acquisition of Sonivox, a cutting-edge software company that specializes in developing premium virtual instruments and synthesis technologies for musicians, composers and producers.

Founded in 1993, Sonivox has designed and developed innovative music software technologies and groundbreaking applications for desktop and laptop computers as well as mobile devices. Sonivox’s work can be heard in a wide array of products, including its own line of soundware and virtual instruments available for Mac and Windows PCs and its embedded music technologies found in music synthesizers, mobile devices, and more.

Sonivox’s main areas of development include a retail line of premium virtual instruments for musicians, composers and producers, and its Embedded Audio System, a full featured audio synthesis solution for mobile applications and devices such as iPhone, iPad, Android devices and other embedded architectures.

In addition to the continued development of a robust lineup of Sonivox branded software products, the company’s expertise will be immediately leveraged by the group to bring even more innovative and groundbreaking products to musicians, producers, DJs and consumers. The group’s brands, including Numark, Akai Professional, Alesis, Alto Professional and ION Audio, will be bringing products to market that directly leverage Sonivox’s vast experience in soundware and software development.

“Sonivox fits our vision of how music is made today, and will be made in the future,” said Jack O’Donnell, president and CEO of Numark Industries. “We’ve been at the forefront of the computer music revolution, developing controllers that seamlessly integrate with a wide array of music software. Sonivox adds to our toolbox and allows us to develop even more fully integrated hardware/software systems. The recent launch of our MPC series of integrated hardware & software music production tools is a perfect example of how Sonivox’s library of soundware and software expertise will help create tremendous value for musicians, producers and performers.”

 

About Numark Industries

Numark Industries is the global leader of professional DJ and audio equipment, and is recognized for providing progressive breakthrough technology. Since 1971, Numark has designed and delivered innovative products and numerous music industry "firsts." For more information, visit www.numark.com; images are available at http://www.numark.com/media.

About Akai Professional

Since 1984, Akai Professional products have been a staple of modern music both in the studio and on stage. With intuitive design and cutting edge features, Akai Professional is one of the world’s most influential manufacturers of musical electronics. For more information, visit www.akaipro.com; images are available at http://www.akaipro.com/media

About Alesis

Alesis is a leading manufacturer of professional audio and musical instrument products and is the fastest growing electronic drum brand in the world. Building on a history of revolutionary innovations in digital, analog, semiconductor and transducer technologies, Alesis creates tools and instruments for musicians. For more information, visit www.alesis.com; images are available at http://www.alesis.com/media.

About Alto Professional

Established in 2000, Alto Professional manufactures a full line of world-class Live Performance Reinforcement equipment. Using modern manufacturing techniques, cutting edge DSP technology, and sophisticated design, Alto Professional’s products are precision engineered to provide both exceptional performance and exceptional value for performing musicians and live sound engineers. For more information, visit www.altoprofessional.com.

About ION Audio

ION manufactures a full line of consumer electronics, personal technology, musical instruments and gaming products. ION delivers all-in-one, plug-and-play, easy-to-understand solutions to difficult, confusing technology problems. For more information, visit www.ionaudio.com; images are available at http://www.ionaudio.com/media


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