MEET RECORD STORE DAY 2012'S AMBASSADOR: IGGY POP

ANNUAL EVENT FOR INDEPENDENT RECORD STORES WORLDWIDE IS SATURDAY, APRIL 21st

VINYLMANIA: When Life Runs At 33 Revolutions Per Minute, a film by Paolo Campana, chosen as the Official Film of Record Store Day 2012

Record Store Day, the annual event in support of independent record stores the world over, is proud to announce the appointment of Iggy Pop to the post of Record Store Day 2012 Ambassador!

Of course, there is a lot to say about the upcoming event, set this year for Saturday, April 21st, but who better to extoll the virtues of our "holiday" than our Ambassador.

So, ladies and gentlemen, we give you Iggy Pop

A person should have a personality. You won't get one dicking around on a computer. It helps to go somewhere where there are other persons. Persons who are interested in something you are. That's how a record store or any shop that's got some life to it should work.

It's not about selling shit. I got my name, my musical education and my personality all from working at a record store during my tender years. Small indie shops have always been a mix of theater and laboratory. In the 50's and 60's the teen kids used to gather after school at these places to listen free to the latest singles and see if they liked the beat. You could buy the disc you liked for 79 cents and if you were lucky meet a chick. Clerks in these places became managers, (like Brian Epstein), label heads, (Jack Holzman) and Faces on album covers (like me). Personally I feel best in a store that, while staying small and socially relaxed, still keeps a complete variety of music types and non musical recordings on offer. I'm aware though that a lot of great places are genre-specific, like dance hall shops in Jamaica or Compas here in Little Haiti. In Europe and on the West coast the same goes on for Punk and Goth. All of this is cool and has a much bigger future than most people realize today. When the record and record store businesses began to die at the turn of the new century, they deserved it because they got too big too boring and too plastic.

As Record Store Day Ambassador for 2012 I feel like a representative from some exotic jungle full of life and death and sex and anger, called upon to wear a leopard skin and translate joy to the world of the dead.

Record Store Day is also proud to announce their selection of VINYLMANIA: When Life Runs At 33 Revolutions Per Minute, a film by Paolo Campana (75", 2011) as the Official Film of Record Store Day 2012. Produced by Stefilm in coproduction with Lato Sensu and ZDF in collaboration with ARTE, Vinylmania is a tour through the grooves of an object that has never lost its soul, investigating what makes it so legendary in a world dominated by liquid music: Nostalgia? Possession?

The search for an identity - Vinylmania: When Life Runs at 33 Revolutions Per Minute is currently scheduled to play at the FIPATEL and Berlinale markets, and details on Festival and other screenings are being confirmed.

The FIFTH day-long celebration of the culture of the record store happens on Record Store Day, April 21, 2012. More details, on events, performances, screenings and releases are forthcoming. The Record Store Day website is www.recordstoreday.com .

Record Store Day is managed by the Music Monitor Network and is organized in partnership with the Alliance of Independent Media Stores (AIMS), the Coalition of Independent Music Stores (CIMS) and celebrates the culture of independent record stores by playing host to in-store events/performances, signings and special product releases on a global scale.

Record Store Day takes place annually on the third Saturday of April.

Record Store Day Sponsors:

Crosley Radio, EMI Distribution, Fontana Distribution, Furnace MFG, NARM, RED Distribution, Sony Music, Universal Music Distribution, Vivendi Entertainment, WEA Distribution, and Warner Bros. Records.

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