#OrangeGives Campaign to Benefit National Nonprofit Little Kids Rock
Orange Amplification will get loud at SXSW 2014 to support music education in schools amidst budget cuts nationwide that are eliminating programs in low-income communities. The renowned amplifier manufacturer – known for its unique tones and distinctive design – is encouraging music fans at SXSW and around the world to join them in bringing free music education and instruments to children in under-served public schools across the U.S.
In addition to giving SXSW-goers the opportunity to demo Orange gear at the Orange-sponsored Under the Radar day parties March 12-14 from 12 p.m. to 6 p.m. at Flamingo Cantina, 515 E. 6th Street, Austin, Orange will donate $1 to Little Kids Rock every time someone posts to Twitter or Instagram using the hashtag #OrangeGives (limited to one entry per person/social media identity). You don't need to be at SXSW to participate, but bonus points if you post a photo or video of a band getting loud with Orange gear along with the hashtag #OrangeGives.
The #OrangeGives campaign benefitting Little Kids Rock will kick off Wednesday, March 12 at 11am CST and ends Sunday, March 16 at 11:59pm CST.
What's more, everyone who includes the #OrangeGives hashtag along with a photo or video showing Orange gear – whether on stage at SXSW, in their home studio or with bands rocking out at a local club – will be entered into a drawing to win a premium Orange OR15 Amp Head.
"The future of music is Little Kids Rock," says Alex Auxier, Artist Relations Manager for Orange Amplifiers. "Across the country music programs are losing financial support. Every lost dollar could mean another child never learns to play an instrument – a skill that can be vital to their well being. Orange Amps supports Little Kids Rock because we believe it is our obligation. Tag #OrangeGives and let’s create another generation of talented musicians together!”
"Little Kids Rock is thrilled to be partnering with Orange Amplifiers," says Little Kids Rock Founder and Executive Director, David Wish. "Their support will help us turn up the volume in public schools across the country by bringing our free, rockin' music education program into their kids' lives!"
The Orange-sponsored Under the Radar day parties at Flamingo Cantina March 12-14 are free and open to the public—no RSVPs or badges required. Orange will donate $1 to Little Kids Rock for each #OrangeGives hashtag during the duration of the campaign, up to $2,000.
Little Kids Rock is a renowned nonprofit that transforms children's lives by restoring and revitalizing music education in disadvantaged public schools. Supporters include James Hetfield, Steven Van Zandt, Elvis Costello, Josh Groban, Carlos Santana, Bonnie Raitt and other renowned musicians.
The #OrangeGives campaign was created by M4G (Music for Good) Media, which connects top-notch brands, artists and non-profits to create mutually beneficial campaigns and events.