JOIN THE LONGEST GUITAR LICK EVER PLAYED

D’ADDARIO LAUNCHES PLAY FEARLESSLY PROJECT

Calling All Guitarists to Upload their own “Play Fearlessly” Videos And Pass It Along

New York-based D’Addario & Company, Inc., manufacturers of instrument strings and other musical instrument accessories, has announced the launch of a new site for their “Play Fearlessly Project,” at playfearlessly.com.

The Play Fearlessly Project is a social initiative designed to showcase the next generation of electric guitar strings: D’Addario NYXL. Built with a proprietary wire drawn at D’Addario’s New York headquarters, NYXL strings boast unprecedented strength, improved tuning stability, and a louder, brighter sound.

The project began in March of 2014 with a Suhr Classic-T guitar outfitted with NYXL strings. The guitar made stops in New York City, Nashville, and Los Angeles, where professional artists participated. This was followed by a series of public events at select Guitar Center stores across the country in May and the London Guitar Show in September, where visitors had a chance to participate.

These contributions are now live on playfearlessly.com and part of the “longest lick ever played”—an eclectic mix of music by a range of artists, from amateur to professional.

With the launch of playfearlessly.com, the project is also officially open for public participation. Each video uploaded to the site will be added to the project, and participants can share their contribution socially across the web with their own unique URL, for example: http://playfearlessly.com/video/tosin-abasi/

The Play Fearlessly guitar was donated by Suhr Guitars in California. With the addition of NYXL strings, the entire instrument is American-made.

D’Addario is committed to nurturing the music community while inspiring creativity and performance worldwide.

For more information on the Play Fearlessly Project, visit playfearlessly.com. For more information on D’Addario, go to daddario.com.

D’Addario & Company, Inc. is the world’s largest manufacturer of musical instrument accessories marketed under seven product divisions: D’Addario Fretted, D’Addario Orchestral, Evans Drumheads, Promark Drumsticks, Puresound, D’Addario Woodwinds, and D’Addario Planet Waves Accessories. A family-owned and operated business with more than 1,100 employees worldwide, the company manufactures 95% of its products in the U.S. employing Toyota’s Lean manufacturing principles. D’Addario has a distribution network in 120 countries and serves more than 3,000 U.S. retailers, all major e-commerce sites, and more than 3,000 endorsing artists.

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